Netflix

A rapid concept exploring personalization, scannability, and a cleaner flow for Netflix’s My List feature.

Quick Bite • UI/UX Concept • Streaming Experience

This is an independent concept project created for portfolio purposes only. I am not affiliated with Netflix. All trademarks belong to their respective owners.

The Problem

Netflix’s current “My List” doesn’t scale for power users.
It becomes cluttered, unorganized, and difficult to browse when users have dozens of saved titles.

The Concept

I redesigned “My List” to feel more intentional and personalized.

Key improvements include:

category-based sorting
compare mode
user stats (watch history & time saved)
bookmark controls
mobile-friendly layout
improved hierarchy & visibility

These enhancements make the feature actually useful for people with large libraries.

Visual Exploration

Netflix’s “My List” doesn’t help users actually use their saved content.
It’s cluttered, unranked, and hard to revisit — especially for binge viewers who save dozens of titles.

Reflection

This exploration strengthened my ability to simplify content-heavy UI while respecting user behavior patterns. The redesign focuses on clarity, personalization, and ease of use.