Problem Statement

University aimed to attract more students, increase traffic, and reduce unnecessary content on the site.

Role

UX Designer – Conducted research, wireframing, and testing.

Solution
Streamlined the site by focusing on key areas: academic programs, admissions, research, and contact information.
Simplified navigation to enhance user experience and accessibility.

Outcome & Impact (Projected)
The redesigned site was expected to:

Increase website traffic by improving content relevance and accessibility.
Enhance user engagement by streamlining navigation and focusing on key user needs (programs, admissions, and research).
Simplify content management for the university by reducing redundant information, making updates more efficient.